Our Approach to Commercial Management
At Coastline Aquatics, our aquatic staff has been supervising and maintaining aquatic facilities for over 20 years. Our team of experienced professionals is dedicated to creating partnerships tailored to the needs of our clients while providing your facility with the highest level of safety and professionalism.
Our approach includes prompt communication year-round, as we understand all the challenges a swimming pool can present. Coastline has developed a hands-on approach to pool management and pool maintenance to ensure we are always up to date with every facility and can guide every client through any issues that arise.
We understand that maintaining a safe and secure aquatic environment requires more than just lifeguards. It demands expertise, comprehensive training, and a commitment to excellence. With our extensive experience in lifeguard staffing, pool management, and pool maintenance, we are confident that we can meet and exceed your expectations for communities in Richmond, Charlottesville, and Fredericksburg.
Management of Lifeguard Staff
Your swimmers deserve more than just someone in a chair — they deserve a team that never stops watching, anticipating, and protecting. Safety is our utmost priority, and we provide highly trained and certified lifeguards who maintain constant vigilance, ensuring a secure environment at all times. Every facility is unique, so our management services are tailored to match your layout, schedule, and operational needs. Our managers provide continuous oversight, regular performance evaluations, and on-the-spot guidance to keep lifeguards sharp and responsive. Whether it’s swim team practice, early morning lap swims, competitive meets, or pool parties, our staff is always prepared, professional, and focused on keeping everyone safe.
Training of Lifeguard Staff
We believe exceptional lifeguards are made through ongoing guidance, not just initial certification. That’s why we emphasize constant supervision and real-time, on-the-job training to ensure every guard stays sharp, confident, and fully prepared. Our training program is hands-on and comprehensive — covering facility cleanliness, perfect chemical balance, pump room operations, and professional client interactions. Lifeguards receive immediate feedback during live shifts, scenario-based coaching for conflict resolution, and constant reinforcement of skills to recognize and respond to emergencies. This relentless focus on development ensures our team delivers the highest standard of safety, service, and professionalism your facility deserves.
Non-Lifeguard Facilities
We understand the need to ensure water quality and cleanliness regardless of lifeguard personnel or not. Unlike those facilities that have lifeguards supervising and cleaning daily, a maintenance account is an account that has a dedicated service-technician on a set schedule to ensure we keep your pool sparkling all summer long.
Maintaining proper water chemistry is crucial for the health and comfort of swimmers. Our experts utilize advanced testing methods and industry-leading practices to ensure optimal water quality, preventing issues like algae growth and chemical imbalances. We handle all aspects of pool maintenance, including regular cleaning, water balancing, and equipment inspections. Our team ensures that your pool is always clean, safe, and ready for use.